OxtanAffiliate
management,
engineered for iGaming.
Oxtan gives casino and sportsbook operators one system for affiliate tracking, commission logic and payouts — with AI watching every click for fraud you'd otherwise pay for.
- Clicks
- 48,210 S2S + first-party
- Registrations
- 3,904 8.1% of clicks
- First deposits
- 1,112 28.5% of registrations
- NGR attributed
- €2.41M Last 30 days
- Northgate MediaHybrid · €150 + 30% · 318 FTDs · €612.4k NGR€184.2k26.2%Approved
- SlotLine NetworkRev share · 35% · 204 FTDs · €276.6k NGR€96.8k13.8%Approved
- BetTrace PartnersCPA · €220 · 297 FTDs · €198.1k NGR€65.3k9.3%Review
- Acequia AffiliatesRev share · 30% · NCO · 96 FTDs · €146.7k NGR€44.0k6.3%Below threshold
- 1,280 other affiliates€313.6k44.6%
41 of 297 FTDs share device fingerprints with prior bonus-abuse cohorts.
- Revenue share on NGR
- CPA on FTDs
- Hybrid deals
- Negative carryover
- S2S postbacks
- First-party attribution
- AI fraud scoring
- Multi-brand tenancy
- Automated payout runs
- Per-jurisdiction rules
Where affiliate programmes leak margin.
Three exports and a spreadsheet to pay one affiliate
Player data lives in the platform, deal terms in a contract, and the maths in a spreadsheet. Every payout run is a manual reconciliation nobody can audit.
Negative carryover and hybrids don't fit generic tools
A bad month should roll forward. A hybrid deal should pay CPA and rev share from the same player set. Retail affiliate software has no concept of either.
Fraud shows up after the commission is paid
Bonus abuse, incentivised traffic and self-referral look like healthy FTDs until the players churn. By then the affiliate has been paid and the money is gone.
A generic affiliate tool will cost you money.
Retail affiliate platforms track orders. iGaming runs on lifetime player value, negative carryover and jurisdictional rules that change per brand. Oxtan models that natively — no spreadsheets bridging the gap.
Everything your affiliate programme runs on.
Showing 16 capabilities
- Reporting
Conversion Funnels
Follow the journey from first click to registration and deposit. Build conversion funnels and find the steps where players drop off.
Click → first depositSample dataDrop-off · Clicks → Registrations−44,30691.9% lost at this step - Reporting
Revenue & Acquisition Returns
Connect player revenue with acquisition costs. Compare net gaming revenue, lifetime value and CPA payback to understand which channels deliver returns.
- Reporting
Customized manual reports
Build reports around the questions your team needs to answer. Choose dimensions and metrics, filter the results and export a focused view for review.
- Reporting
Standard performance reporting
Keep clicks, registrations, deposits and revenue in one view. Compare affiliate and campaign performance over your selected reporting period.
- Reporting
Cohorts
Compare groups of players by acquisition period, affiliate or brand. See how their activity and value develop over time.
- Reporting
Player Retention
Track how player engagement changes after acquisition. Use retention heatmaps and churn reporting to spot where player activity falls away.
- Reporting
Creative Performance
Compare creative click-through rates and landing-page conversion. Identify your strongest assets and watch for signs of creative fatigue.
- Reporting
Country Performance
Compare acquisition performance across countries. Review CPA benchmarks, emerging markets and fraud rates to guide your next campaign.
- Fraud & qualityAI-powered
Fraud Management
Review fraud alerts and the signals behind them, including bonus abuse, incentivised traffic and self-referral. Give managers the context to investigate suspicious activity.
Risk score · before payout- BetTrace Partners78Hold
- Rivet Traffic Co.63Hold
- Acequia Affiliates41Clear
- Northgate Media9Clear
- SlotLine Network6Clear
2 of 5 affiliates held before money moves
- Fraud & qualityAI-powered
Player Predictions
Explore predicted player lifetime value and churn risk alongside confidence levels. Use those estimates to inform acquisition and retention decisions.
- Fraud & quality
Traffic Quality
Assess the quality of incoming traffic with partner scores and suspicious-pattern reporting. Identify sources that need a closer look.
- Fraud & qualityAI-powered
Insights & Recommendations
Turn performance signals into practical next steps. Review programme health, investigate anomalies and prioritise recommendations by potential impact.
- Payouts & commission
Commission management
Model a deal once — revenue share, CPA, hybrid or tiered — with negative carryover, admin fees and chargeback handling. Apply it across brands and let the run calculate what each affiliate is actually owed.
Commission preview- CPA on first-time depositors12 FTDs × €150€1,800
- Revenue share on NGR30% × €8,400€2,520
- Negative carryoverAugust NGR was −€1,200−€1,200
Commission due€3,120 - Payouts & commission
Automatic payouts
Automate payout runs with payment thresholds and invoice generation. Give finance a clear record of commissions, adjustments and payment status.
September run · €500 threshold- Northgate Media€184.2kQueued
- SlotLine Network€96.8kQueued
- BetTrace Partners€65.3kQueued
- Acequia Affiliates€44.0kQueued
Applying deals, thresholds and adjustments…
- Operations
Link & conversion tracking
Server-to-server postbacks, deep links and first-party attribution that survives cookie loss. Every click, registration, deposit and NGR event lands against the right affiliate in under a second.
Event stream · attributed- NGR updateSlotLine NetworkS2S postback0.52s
- ClickAcequia AffiliatesFirst-party0.17s
- First depositNorthgate MediaS2S postback0.44s
- RegistrationSlotLine NetworkS2S postback0.38s
- ClickNorthgate MediaDeep link0.21s
- Operations
Multi-tenant dashboards
One workspace per brand, region or white label — with scoped roles for affiliate managers, finance and compliance, and a self-serve portal where affiliates see their own links, deals and statements.
WorkspaceScoped view · Affiliate managersDeals and approvals- Per-affiliate deal history
- Review queue with commission at risk
- Campaign and cohort reporting
Every affiliate scored before money moves.
Anomaly models run continuously across clicks, registrations and deposits. Managers see the score, the signals behind it and the commission at risk before they decide.
- 01Bonus abuseClusters of FTDs sharing device fingerprints or payment instruments with prior abuse cohorts.
- 02Incentivised trafficDeposit-then-withdraw cycles and near-zero wagering after the welcome bonus clears.
- 03Self-referralRegistrations traced back to the affiliate's own devices, IP ranges or payment details.
- Commission held
- €9,020
- Auto-approved
- 1,253 affiliates
- Needs a human
- 31 reviews
41 FTDs share device fingerprints with a prior bonus-abuse cohort
14 registrations trace to the affiliate's own IP range
Deposit-withdraw cycles 2.4× above programme baseline
Wagering and retention in line with cohort
No anomalies across 204 FTDs
Three steps to a programme that runs itself.
Move from scattered spreadsheets to a controlled, auditable payout workflow without disrupting the way your team operates.
- 01Connect & import
Onboard your brands
Connect via API or S2S postback, then import affiliates, deals and historical balances with guided migration templates.
- 02Attribute & score
Track every affiliate
Attribute clicks, registrations, deposits and NGR in real time while AI continuously reviews traffic quality.
- 03Calculate & pay
Automate the payout run
Calculate commissions, apply thresholds and carryover, generate invoices and export an approved run to finance.
Scoped for the people who run the programme.
Deals and approvals
Model deals, approve payouts and answer affiliate questions from one view.
- Per-affiliate deal history
- Review queue with commission at risk
- Campaign and cohort reporting
Payout runs and invoices
Run, approve and export commissions with every adjustment logged.
- Thresholds and admin fees applied
- Invoices generated per affiliate
- Finance export per run
Rules and audit trail
Set jurisdiction rules per brand and see who changed what, when.
- Per-jurisdiction rule engine
- Audit trail per adjustment
- Scoped, read-only access
Self-serve portal
Partners see their own links, deals and statements — without emailing you.
- Tracking links and creatives
- Live performance by campaign
- Statements and payout status
Live in under 30 days, balances intact.
Bring your programme over from wherever it runs today. Every affiliate, deal and balance arrives where it left off — and a parallel run proves the numbers before you switch.
- Typical go-live
- <30days
- Balance continuity
- 100%
- Validation
- 1parallel run
- 01ConnectData connection
- 02ImportHistorical data
- 03ValidateParallel review
- 04Cut overGo live
- Affiliates1,284 accountsQueued
- Deal termsRev share · CPA · hybridQueued
- Open balancesPending commissionQueued
- Carryover positionsNegative NGR rolled forwardQueued
Built with the operators who'll run it.
Figures as of September 2026, pre-launch. Design-partner names are shared under NDA on request.
Before you join the list.
The details that matter, from commission logic to your first payout run.
- Deal logic
- AI scoring
- Migration
- Multi-brand
- Early access
- Licensing
Can Oxtan model revenue share with negative carryover?
Yes. Carryover is a per-deal setting: a negative NGR month rolls forward and offsets future commission until cleared. Hybrid deals apply it to the rev-share component only, leaving CPA untouched.
Does the AI approve or reject affiliates on its own?
No. Scoring holds suspicious commission and shows the signals and amount at risk. An affiliate manager makes the call; every decision is logged in the audit trail.
Which platforms can we migrate from?
Migration templates cover the major hosted affiliate platforms, plus CSV import for in-house systems. Historical balances and open carryover positions come across with the affiliates.
Can we run several brands or white labels in one account?
Yes. Each brand, region or white label gets its own workspace with scoped roles for affiliate managers, finance and compliance, all visible from a single pane.
When does Oxtan launch, and what does early access include?
Public launch is October 2026. Early-access operators get priority onboarding and migration support, locked-in pricing and a direct line to the product team on their deal logic.
Does Oxtan operate gambling services?
No. Oxtan is B2B software for licensed operators. It does not run games, hold player funds or accept wagers.
Be first to launch with Oxtan.
We're onboarding a limited group of operators before public launch. Fill in your pass — we'll reach out with access and a migration plan for your programme.
- Operator
- Your company
- Workspace
- your-domain.com
- Migrating from
- Current platform
- Programme size
- Affiliates
- Priority onboardingA guided migration plan for your brands, affiliates and historical balances.
- Early-access pricingLock in launch pricing before Oxtan becomes generally available.
- Direct product inputWork directly with our team on your deal logic and payout workflow.